Tuesday, October 19, 2010

Erica Douglas of Ace Inspire gives us an Introduction to Business Blogging

Introduction to Business Blogging

Hi, I'm Erica and I'm new to the network. My business is ACE Inspire and we provide remote courses training for online business success, which covers business blogging, social media, email marketing etc..

I'm not sure how many of our members are already internet savvy so I thought I'd make my first post an introduction to business blogging. I hope it's not too basic!

So What is a blog?

The word 'blog' is shortened from it's full title 'weblog' and a blog is just that, a 'web' 'log'. A log, journal or collection of articles on any topic.

What is a business blog?

A business blog is an ongoing log about your business. It can comprise articles about your business and products or services, new launches, promotions, your backstory, industry news, case studies, testimonials and more. It can be presented using text and multimedia such as podcasts, vlogs and slideshows. Done well it will demonstrate your expertise, build customer loyalty, drive traffic to your business and increase your sales and profit.

The power of blogging should not be underestimated and you really are missing a trick if you aren't already doing it.

Here are some benefits of business blogging;

* It is a platform to create preeminence and expertise
* You can capitalise on relationship marketing
* You can improve SEO by creating a steady flow of keyword rich relevant content
* You will increase incoming links
* You can increase your pagerank
* And overall increase traffic to your business website

How to start a blog

Starting a blog is fairly easy today. Purchase a URL, sign up to a blog hosting company and then outsource the set up to a tech expert. In total this should cost no more than £150. Then it's just a case of starting to write. Stuck for content ideas? Watch the video below for my content generation technique.

Erica Douglas
Twitter - http://twitter.com/Erica

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